Home | About | Our Publication | Pioneer IT Journal | e-Commerce Market Analysis of India By Forecasting and Profiling of Internet Users

e-Commerce Market Analysis of India By Forecasting and Profiling of Internet Users

Font size: Decrease font Enlarge font
The aim of this research is to search out the possible relationship between e-commerce users and internet users because E-commerce has been increasing rapidly and obviously will be more popular in the future. The growth of internet is believed has given impact on e-commerce’s growth in India because approximately thirty percent Indians alter to be active internet users. The trend is obviously pointed out the increasing of e-commerce transaction value. This research aims to provide insight to Indians e-commerce market by performing forecast of internet user. Age, gender, and income, as part of demographic profiles, are selected since they are considered positively influenced internet user’s online activity. Furthermore, this analysis also provides analysis as guideline for companies that want to enter India e-commerce market. For the purpose of this analysis, multiple regression models will be used as research method.