Advertising Its Worthy Linkage with Internet

The general philosophy behind advertising is to target an audience with pinpoint accuracy and capturing consumer’s attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. To advertise in the online world takes skill This area is the main focus of the research paper. The World Wide Web is an interactive medium which has characteristics that deviates from traditional media channels. Considering the unique properties of the World Wide Web, outcome and central concept of advertising showed the perfect linkage with advertising.