Customer Perception On Mobile Banking

Mobile usage has seen an explosive growth in most of the Asian economies like India, China and Korea. The main reason that Mobile Banking scores over Internet Banking is that it enables 'Anywhere Anytime Banking. Customers don't need access to a computer terminal to access their bank accounts, now they can do so on-the-go while waiting for the bus to work, traveling or when they are waiting for their orders to come through in a restaurant. Mobile banking in India is set to explode - approximately 43 million urban Indians used their mobile phones to access banking services during quarter ending August, 2009, a reach of 15% among urban Indian mobile phone user .As per a survey made by Bangalore based research firm that tracks current and future mobile trends in India has revealed that the most popular mobile banking services used by consumers are Checking accounts, to view last three transactions, status of checks, payment reminders, to sent a request for new check book. The present study is done to know the aw eness of mobile banking among banking customers and their perceptions on mobile banking and the impact of mobile banking on customers. The research was conducted by taking 100 account holders of various banks.