Market Survey Report
A Market Report is an extensive report (sometimes 50-60 pages long) detailing out all relevant information about a market, i.e., a product sector.
Has a particular format which can be modified to suit user’s needs.
Used to take Marketing decisions as to marketing strategy to be followed; new product development; changes in marketing strategies ; how to compete more effectively.
Objectives of this activity:
To know how to prepare a market report.
To gain an understanding of a market.
Evaluation:
The hard copy of the market report will be evaluated for the format and contents
Power point presentations of the same-a 10-15 minutes presentation
Some examples of Market Reports
Report on the packaged tea market
Report on small car market
Report on children’s wear market/segment.
Report on market for woman’s accessories.
What Student needs to do:
Choose any one Market (industry)
Make a general format of the Report. Should include:
Title page
Table of Contents.
Executive Summary:
- One page summary of report.
- Current Scenario including major trends shaping the industry. (e.g.: low cost carriers have altered the airline industry)
- Analysis of various segments and sub-segments
- Competition analysis: market shares of various players.
- Relevant environmental factors impacting the market.
- Major organizations in the industry.
- Key success factors in the market (e.g.: product features/price/distribution/service…)
- Need Gaps if any
- Future of the market: forecasts, future developments
MUST add references (sources of Data-websites/books)
Fill each of the above major points with information of 2-4 pages each.
Where can you find the material?: Internet; Business periodicals
Navigation
Email to a friend
Print versionAttachments
