Decision Making for Purchase of Product

What to Do

A product shall be given to student

He has to do the process for decision Making for its purchase for 5 comparative Brands

A comprehensive report on that is to be submitted

Contents of Report

• Need Recognition
  • What is the purpose behind the purchase
  • Basic requirements to be fulfilled
  • Commercial constraints (Pricing)
•  Information Search
  • Market Research
  • Short listing of product with their features
•  Evaluation of Alternatives
  • Prepare an Evaluation Chart
  • Use Cut off criteria
  • Rank attributes by importance
  • Additional features/Promotional offers
• Purchase Decision
  • Justify your decision with SWOT analysis of your product
• Your Suggestions for ideal product according to practical industry constraints

Analyzing Alternatives

Commercial Aspects- Finance/Insurance

After Sales Service

Customer Feedback

Market Presence

Promotional Offers

Look wise Preference