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Pioneer IT Journal

The Impact of Trust on Acceptance of Internet Banking

In today’s world Internet Banking is growing day by day. It has been a successful tool in our country to reduce the bank’s working cost ...

Influence of Age and Income on Online Shopping Adoption

In the recent years trend is observed wherein purchasing by ‘click’ is gaining ground over traditional ‘brick’ model. This has become international phenomenon. As online ...

CSR Funds in Banking Sector as an Effective Means for Financial Inclusion Initiatives in India

The objective of the financial inclusion initiatives is to ensure that everyone, particularly poor people has access to the financial services and products. The banking ...

The Current Trends in Bancassurance Channel of Life Insurance Sector in India

Bancassurance is the blend of the terms 'Bank' and 'Insurance'. In this kind of arrangement, the insurance product is sold through banks. This paper attempts ...

A Study on Impact of Change in Brand Logo of Videocon on Customer Perception

Branding needs a shift of tactics and thinking on the part of marketing executives. With ever increasing customer awareness levels, marketers can no longer afford ...

A Study on Food and Beverages Television Advertisement on Food Consumption Behavior

Advertising aims to influence audiences by informing or reminding them of the existence of the brand or at a higher level, persuading or helping the ...

Importance of Business Ethics and Its Co-Relation with Profit

Ethics are beliefs regarding right and wrong behavior. An individual’s interpretation of ethical behavior is strongly influenced by a combination of family influences, life experience, ...

India's Foreign Trade and Current Account Deficit: Challenges Ahead

Current Account Deficit is one of the major macroeconomic problems facing India. In this paper, we have tried to investigate the trends in foreign trade ...

The Impact of Green Marketing on Environmental Safety and Customer Satisfaction

Green marketing is growing rapidly and consumers are willing to pay a lot for green product. Green marketing affects all areas of our economy. Green ...

Analyzing Capital Asset Pricing Model

Branding is a process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a ...

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Introduction

Autonomous and NAAC Accredited Institute ...