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Pioneer IT Journal

Recent Trend in Marketing for Hospitality and Tourism Industry

The tourism product differs from other products due to the wide range it covers, including such areas as accommodations, transportation, food, recreation and attractions. Often ...

A Study of Corporate Governance Principles to be Framed for The Ethical Run of an Organisation

The paper is essentially theoretical in nature and makes limited reference to some ‘‘real-world’’ illustrations. On the above basis of the literature available, the paper ...

Exploring The Determinants of Work-Life Balance of Software Professionals in Indore Region

Work-life Balance has become one of the major challenges in the field of Human Resources management. With the transformation of information and communication technologies and ...

Determinants of Brand Loyalty: An Analytic Exposure

Today brands are becoming indispensible part of our social life. Now a day brands reveal personal choices and these choices also indicate societal changes. The ...

Financial Inclusion and Poverty Alleviation: Issues, Challenges & Strategies

Financial inclusion and poverty alleviation are correlated with each other as we all know in today era; financial inclusion plays a major role in alleviating ...

Critical Analysis of Vision and Mission Statement with Special Reference to Selected Companies in FMCG Sector

The study aims at critically analyzing the vision and mission statements of the selected companies in FMCG sector. The paper analyses the vision and mission ...

Infrastructure and Economic Development of Madhya Pradesh

Introduction: Madhya Pradesh is called the heart of India due to its geographical location in India. Madhya Pradesh is the second largest state in the ...

Agricultural Marketing in India - Issues and Challenges

Introduction: Agriculture has a significant role in Indian economy. Agriculture continues to be main stage of life for majority of the Indian population. The agriculture ...

Social Media Marketing: A Paradigm Shift in Business

This is the era of borderless world. Social Networks have undergone a dramatic growth in recent years. The rapid growth of social networking taking place ...

Apparel Shopping Behavior: A Snapshot

Shopping behavior is a complex and multidimensional concept. Consumers’ are now in a more involved manner into apparel shopping than ever before. But the perception ...

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Introduction

Autonomous and NAAC Accredited Institute ...